The Problem: What Users Needed but Weren’t Getting
After analyzing the issues with the swipe-based design, I met with LeadrPro’s CEO and CTO to propose a hub-based system. The reasoning for this shift was clear:
The proposal gained approval, as both the CEO and CTO saw its potential to meet executive needs and drive engagement. This buy-in set the stage for the iterative design process that followed.
To break free from the restrictive swipe-based design, I proposed a hub layout centered on executive needs for depth and control. My approach focused on designing a way for users to navigate vendors intuitively—no more binary decisions, but instead, a curated journey through categorized options and tailored recommendations.
The Result
A 29% boost in profile views and 22% growth in vendor-related revenue
Initially, team management was somewhat hidden under the profile section. Users had to click on the profile icon, navigate through settings, and then access team management—a multi-step process. Usage data showed that 73% of users who clicked on the profile section went directly to team management, indicating it was a high-priority feature often buried in navigation.
Solution: To improve accessibility, I proposed moving team management to the homepage. We replaced the profile icon with a picture of the user’s profile and small icons of team members. Now, clicking on this section brings up an overlay with team settings directly, making the feature instantly accessible.
Events were the heart of LeadrPro—places where vendors showcased their products, and users discovered valuable solutions.
But there was a problem…... Vendors and users who registered for events sometimes missed them.
Why? The app’s complex ecosystem and multiple hubs meant reminders got lost, and opportunities slipped away.
To resolve this, we introduced cross-hub integration, ensuring that users are notified about their events, regardless of which hub they are currently using. This way, they can stay informed without missing any important engagements.
42% ↓
User Drop Off Rate
27% ↑
Profile Completeness
34% ↑
Time Spent on Profiles
The impact of the redesign was clear:
The redesign boosted demo bookings, deepened vendor interactions, and increased user engagement. Cross-hub integration and streamlined navigation led to higher satisfaction, and most importantly, these changes drove $29K in online sales, reflecting real business growth.
MIBAiO App Creation
Boosting daily engagement by 21% and driving $80.4K in annual revenue.